It may not be obvious at first, but to the web-savvy policy maker, establishing social media profiles and promoting government agencies and non-profit organizations through social media venues such as Facebook, YouTube and Twitter makes a lot of sense.
When I first published this article, only a handful of agencies had a social media presence. Now, it seems that we have reached the tipping point. Just take a look at a sampling of government agencies on YouTube.
If your organization has not developed a social media policy or strategy, it may be time to get started. The benefits of government and nonprofit involvement in social media outreach programs are many and diverse.
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